It is as simple as that. If you want to be wealthy, impact a large number of people. Or impact a few people in a remarkable way. MJ DeMarco called it The Law of Effection.

Indeed, in everything you do, your success is likely to be a function of how many people you can impact. Therefore, the secret lies in three words: grow your audience.

This is especially true for creators. If you see someone with a million subscribers on YouTube, it is likely that the person is already a millionaire or on their way to be one.

Where Do I Start?

I know you’re scared. “How can I reach 1,000,000 people?”

Let me break it down for you. Those people with success today didn’t get there in one day. So if you desire the same thing, give yourself time. Say, 10 years. “I want a million subscribers by 2031.” You break that into years. Them break those further into months. This way, you know that you need 8,000 subscribers per month. Then go and learn from experts how to make that happen. If this sounds too much, then lower your goal.

Do you think 10 years is too long? Those with millions of subscribers today, five years ago, no one watched their sucky videos. So wealth is not an event. It is a process that takes time.

In another article entitled “88% of millionaires have degrees” I wrote:

“Chris Hogan drew on the largest millionaires study ever conducted in the United States to write his 2019 book, “Everyday Millionaires”.
One of the surprising findings of his was that 95% of them took more than 10 years to become a millionaire. So they didn’t get rich quick. Also, they were not that young – most didn’t make their first million dollars until they were 49 years old.”

I think it was one of the tech giants who said that we overestimate what we can do in the short term and underestimate what we can do in the long term.

What this means is that we set unrealistic goals in the short term which leads to disappointment and erasure of motivation.

But when we set achievable goals into the future, we ease the pressure on ourselves.
So plan for the long term.

Series count: 60/100

• Ibraheem Dooba, PhD